In the global and hyper competitive business school sector, accreditation bodies occupy a strategic place: they have improved the legibility of the industry while guaranteeing a rise in the quality of schools and management training. To better anticipate and act on the particularities of the higher education market, it is important to understand, anticipate and […]
Tendances Ensup’
A comparative study of how business schools in France and the United States use LinkedIn and Twitter
Noir sur Blanc conducted a comparative study of the use of LinkedIn and Twitter by the communication directors of leading French and American business schools (the sample comprised all 33 business school members of the French CGE and an equivalent number of representative business schools from the US). Both networks were found to be used […]